While some leading brands have run afoul of the law, Prolong has never been sued or taken to court by the Federal Trade Commission.
The FTC has thoroughly investigated the tests and evidence that support Prolong’s product claims, not unlike a very detailed IRS audit. In order to satisfy concerns, Prolong entered into an agreement with the FTC in which Prolong promised that it would rely on “adequate scientific evidence” to substantiate all product claims. Since the agreement in early 1999, no fines have been assessed and no lawsuits have been filed by the FTC against Prolong. There were no false product claims and no Prolong employees were found to have violated any FTC regulations.
What’s more, Prolong Super Lubricants had a much different experience than some competitors.
The FTC alleged that all of the following products made false or unsubstantiated claims. The product owners were sued by the FTC and eventually entered into settlement agreements with the FTC and agreed to pay the following fines:
|Date||Product Name||How the Case was resolved|
|1978||STP Oil Treatment||Sued by FTC, Settled, Fined $500,000|
|1995||STP Engine Treatment||Sued by FTC, Settled, Fined $888,000|
|1997||Slick 50 Engine Treatment||Sued by FTC, Settled, Fined $10,000,000|
|1999||Motor Up Engine Treatment||Sued by FTC, Settled, Fined $100,000|
|2000||DuraLube||Sued by FTC, Settled, Fined $2,000,000|
|2003||zMax Power System||Sued by FTC, Settled, Fined $1,000,000|
That’s a lot of money!
By practicing truth in advertising, Prolong passes the savings on to consumers